Building a better media profile

Whether you're a major company or a local authority, you need a high media profile as part of your reputation management strategy. But how often do you manage to get onto TV without paying for advertising?

Actually it's really difficult. A regional TV station will get several hundred emails every day, each offering news. Those hundreds of emails are competing for about two dozen slots on the evening news. The odds are stacked heavily against you. But the right kind of experience can help give you the edge you need.

And getting into the trade press can be a valuable way of getting recognition amongst your peers. Are you satisfied with your organisation's profile in the specialist media, and in general?

If you need a media strategy to help boost your profile, I'd love to help. Please just drop mes a line: info@SFGcomms.com.